Karolin Troubetzkoy is the Executive Director, Marketing and Operations of
Anse Chastanet and Jade Mountain Resorts in Soufriere, Saint Lucia, and has held notable appointments such as the President of the Caribbean Hotel and Tourism Association from 2016-2018 and the President of the Saint Lucia Hotel and Tourism Association.
Any advice for girls and women who want to make it big in the travel industry?Tourism is one of the world's largest sectors and fortunately, it is one which offers many opportunities for women. Most tourism companies with 10 or fewer employees are owned and run by women, so there is no other major economic sector which has so many openings for women's employment and their advancement.
However, in the larger tourism entities, there remain old gender attitudes which often do not recognize the true value of women. If you are going into this larger corporate world, don't allow yourself to be stereotyped. Educate yourself, you'll find many institutions offer free online classes.
Women can drift or be squeezed into service positions but they should assert themselves and go for executive and professional roles. The biases against women are often subconscious-the more we seek these higher positions the more we are retraining the "old guard" who may not even be aware of their prejudices.
The most useful piece of career advice you ever received?Don't give up easily. Show some tenacity and perseverance on the way up especially when a job is not entirely the right one.
I find that mentors can play an important role in shaping someone's career and may even encourage someone to eventually become a mentor themselves. Some time ago I moderated a Women and Leadership Forum at CHIEF, the Caribbean Hospitality Industry Exchange Forum. The panel of women leaders was amazing and we came up with the slogan "Each One to Teach One".
As I was taught: to succeed, you actually have to like people and get satisfaction from making them happy, meeting their wants and needs. But I was also reminded that you can't do that unless the business is thriving, so never neglect the financial side.
You don't have to like everybody you come across, but this is an industry which values courtesy, efficiency and welcoming people, so train yourself to display all or most of those characteristics when dealing with the public. You are welcoming strangers into your home.
What are you seeing when it comes to the way that women are shaping the travel industry?No longer are travel destinations and hotels the masculine drab of yore. Women's influence has made the hospitality and travel industries more sensitive to individual's needs. Hotels and resorts have become more relaxed and a lot of effort goes into design and into culinary offerings. But I would still like to see more women architects design hotels and hotel rooms.
Business is no longer the focus of most travel, and business people are much more likely to take their spouses and significant others on business trips. Wellness is an indispensable element of most resorts. The explosion of wedding tourism has introduced entire families to travel and destinations they would not have considered a decade ago.
In the Caribbean, Caribbean women have been at the fore our tourism and hospitality industries for years. Latin America and the Caribbean lead the world with the largest proportion of women working in tourism. However, they are still concentrated in service and administrative positions (63 percent), as compared to professional and managerial levels (36 percent). And women earn between 10 percent and 15 percent less than their male colleagues.
But on the bright side, there are almost twice as many women entrepreneurs in tourism than any other sector (51 percent). Despite the gaps, we see more women, in particular, Caribbean nationals, moving into high positions and entrepreneurial roles. We have also benefited from some extremely capable women leaders in the regional industry showing the potential as more women move into leadership positions. This is already happening and I'm confident the trend will continue.