Julia Simpson is the President and CEO of the World Travel & Tourism Council, an organization that aims to promote the growth and recognition of the travel and tourism industry as a main global economic driver and to help encourage a socially, culturally and sustainably responsible industry.
Simpson has enjoyed a prolific career in both the travel industry and in the United Kingdom's government before assuming her current role.
"Prior to joining WTTC in August 2021, I spent fourteen years in the aviation sector on the Board of British Airways and Iberia and as Chief of Staff at International Airlines Group. Before joining BA, I was senior adviser to the UK Prime Minister. I held a number of key positions in the UK government and public sector, including Director at the Home Office and Department for Education and Employment; Assistant Chief Executive at the London Borough of Camden; and head of communications at the Communication Workers Union. I've had experience in both private and public sectors, so I bring the expertise of both areas of Travel & Tourism to WTTC."
Two things that have propelled Simpson forward in her career are taking the opportunities that have come her way and learning to understand people. "I have had lots of great opportunities and I have taken them. And I have worked alongside talented women and men. Yes, there is most definitely unconscious bias - both men and women are hardwired to behave and think in certain ways - but if you are aware of it you can deal with it. I meet so many talented people who regardless of gender are facing new challenges. One thing about the human race is we are very adaptable."
As a leader of the WTTC, Simpson is hyper-aware of the disparity in gender in the travel industry's executive positions. The year before she joined WTTC, it unveiled the
WTTC Women's Initiative Declaration at the WTTC Global Summit in Cancun, which travel companies all over the world signed in a commitment to encouraging women to enter more executive roles.
"Women are still not at enough top tables. But it is improving and there are some great women leaders. My role is to keep this as a hot topic, not only for ourselves, but for the generations to comeLeaders from the private and public sectors and academia, such as Mexican Caribbean, Hilton, Carnival Corporation, Apple Leisure Group, Intrepid, Expedia, IHG, Barcelona Tourism and CLIA, joined forces at the Global Summit in Cancun to promote diversity and inclusivity to boost women's equality."
As for Simpson's advice to other women in the industry? Believe that you can do anything, and take the time to figure out how to get there, but also be aware of the support you receive at home, too.
"I love International Women's Day. It is a moment in time for every woman in our industry to say - I can do any role I want in Travel & Tourism, let me pause for breath and work out my route map to get there and who can help me" she began.
"I always say to women leaders that as well as thinking about our work environments, it is important to ensure you feel safe and supported in your personal life. It is very hard to achieve great success if the foundation of support at home is not there. Good luck and go for it!"