by Donald Wood
Last updated: 8:50 AM ET, Mon September 11, 2023
Canadian rail company Rocky Mountaineer announced a new
partnership with The Indigenous Tourism Association of Canada (ITAC).
Rocky Mountaineer will contribute to the Indigenous Tourism
Destination Fund, which was designed to invest in the industrys continued
growth and as a model for developing Indigenous tourism, Indigenous communities
and entrepreneurs worldwide.
The ITAC fund is working to ensure Indigenous communities
gain long-term sustainable benefits from economic activities taking place on
their lands. The move is part of the Truth and Reconciliation Commission Call
to Action #92.
Rocky Mountaineer is proud to be a partner of the
Indigenous Tourism Destination Fund, President and CEO David McKenna said. As
a global business with Canadian roots, we recognize and are wholly committed to
our responsibility to meaningfully advance reconciliation.
Partnering with ITAC on the Fund is an active response to
Call to Action #92 and in the shared vision of an economically inclusive
tourism industry, McKenna continued. With ITACs incredible leadership,
including on this Fund, Canada will become the world leader in Indigenous
tourism by 2030.
Last year, Rocky Mountaineer named Violet Thumlert the new
vice president of global sales. The Canadian-based Thumlert brought 20 years of
sales experience to the rail company after spending 12 years with Pursuit
Collection in senior sales roles, where she drove high-volume sales.
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