by Sarah Kuta
Last updated: 2:10 PM ET, Thu May 30, 2024
Celebrity Reflection (left) and Freedom of the Seas (right) and docked together at Nassau, Bahamas (Photo Credit: Sarah Kuta)
Travelers who typically sail with either Royal Caribbean International, Celebrity Cruises or Silversea will now be able to attain the equivalent tier status across any of the three brands.
Royal Caribbean Group, the parent company of the three cruise lines, announced the change to its loyalty program this week. The one-for-one status match applies to members of Royal Caribbean's Crown & Anchor Society, Celebrity Cruises' Captain's Club and Silversea's Venetian Society.
It takes effect with sailings departing June 5.
"We strive to provide guests with experiences within our portfolio of brands that meet them for all of life's moments," says Jason Liberty, president and chief executive officer of Royal Caribbean Group.
"Each of our differentiated brands have passionate fans who take pride in the status they've achieved through repeat sailings. In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations."
To help explain the change, Royal Caribbean Group offered this example: A member of Silverseas Venetian Society with 250 VS Days has an upcoming voyage booked with Celebrity Cruises. Now, they can enroll in Captains Club and connect their loyalty accounts, which will give them Elite status.
Guests who are already enrolled in multiple loyalty programs across the group will have their accounts automatically linked within seven days.
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