The Six Flags Entertainment Corporation announced the launch of the largest digital alliance in the theme park industry, partnering with Google, HCL Tech, Dell, Snowflake, Fueled, and Pure Imagination Studios.

The digital alliance, the first of its kind in the theme park industry, will offer cutting-edge technologies from best-in-class companies to benefit both Six Flags guests and team members.

The technological advancements spearheaded by this alliance aim to redefine the guest experience across multiple touchpoints, with a focus on streamlining pre-visit planning through intelligent recommendation systems, elevating real-time engagement during the visit with AI-driven support, and post-visit interactions that tailor future recommendations and offers.

��Our guests are at the center of everything we do, and we want to give them the best possible experience when they visit our parks,�� Six Flags CEO Selim Bassoul said. ��By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionize the theme park industry.��

Six Flags believes the new technologies will revolutionize the visitor experience by introducing immersive and unparalleled elements in the theme park industry.

By leveraging data-driven personalization, the theme park company will provide tailored experiences for each guest, setting a new standard for customer engagement. The digital alliance is poised to unveil these groundbreaking innovations in the coming months.

��Six Flags is leading the way on technology, harnessing the power of an alliance to accelerate innovation and seamlessly blend brands into the guest experience through multiple touchpoints in the park,�� Six Flags Chief Digital Officer Omar Jacques Omran said. ��Our guests will benefit from the latest technology to make their visit more personalized, enjoyable, and memorable.��

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