When a major travel industry event concludes, it usually means its press coverage is coming to an end as well.

That will not be the case with travAlliancemedia's new Millennial Travel Forum.

We recently introduced you to the new, multi-day, hosted event that brings 15 to 20 Millennial travel agents to a specific destination around the world.

And now we tell you about the editorial opportunities that will keep all hotel/destination sponsors of the forum in the spotlight for months after the event's conclusion.

Here are the highlights.

Agent@Home Feature

Every Millennial Travel Forum will be featured as a two-page spread in Agent@Home magazine about a month after the forum concludes. This piece will cover all highlights of the four-day event, including tips from agents on how to sell the destination/hotel.

Online Coverage

While the print feature in Agent@Home will give our readers an overview of the top moments of the forum, our online platform, TravelPulse, gives us the flexibility to turn each of these moments into a full story. Expanded online stories will include breakdowns of insider-tips on selling every facet of the destination/hotel from pointers to the best restaurants to advice on where to stay.

About the Forum

In case you missed our original announcement, here's how the Millennial Travel Forum works.

A destination and/or host property sponsors the overall program and takes part in every aspect of the experience. Each Millennial Travel Forum includes exploration and engagement around the local destination and the key attributes, as marketed by the destination. In addition, the attendees are immersed into all physical and service aspects of the host property.

And it will all be chronicled.

Joe Pike, the latest addition to the travAlliancemedia editorial team, will spearhead this new program to bring suppliers and destinations better insights and reach into the Millennial mind of travel.

The Millennial Travel Forum will require agents in attendance to post a certain number of social media posts each day and night of the event. These will not be simple selfies either. Millennial advisors will instead be encouraged to engage all of their followers and create conversations around the destination and participating suppliers.

Also, Pike and the social media team at travAlliancemedia will actively re-post, share, comment on and "like" the posts, extending the social media reach of the individual Millennial's own followers. This all happens in real time, as the experience unfolds.

The combination of the individual attendee's social media efforts and the brands tied to travAlliancemedia amplifies the exposure dramatically for the respective participating destinations and suppliers.

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