Home to bold & colorful cities, rugged landscapes dotted with dreamy villages and one of the most gorgeous coastlines in Europe, Spain is a travel dream come true. Throw in one of the most compelling historical stories, and you have a combination that helps Spain sit atop the global leaders in visitor numbers.?
As the 2024 travel season kicks into high gear this spring, I chatted with The Tourist Office of Spain in New York about the current state of travel in Spain, including some emerging trends and unique elements of the Spanish travel experience.?
Keep reading after the interview, as you will find more details on the topics discussed.?
Scott Hartbeck (SH):?Spain is one of the world's most visited countries, so as we look toward the 2024 travel season, which cities & regions are getting more popular and/or trending up?
The Tourist Office of Spain in New York (TOSNY): In 2023, Spain achieved a historic milestone, setting a record with over 3.8 million arrivals from the US alone, marking a remarkable increase of 17% compared to 2019, along with a 36% rise in tourism spending. The forecasts for 2024 are promising, with an estimate of surpassing 4 million arrivals from the US. This surge reflects Spain's enduring appeal as one of the world's premier travel destinations.
In 2024, we are seeing a continued surge in popularity for cities like Barcelona, Madrid, Palma de Mallorca, Malaga and Tenerife. Madrid and Barcelona offer year-round direct connections from the United States, while Malaga, Palma, and Tenerife have direct flights from New York during the summer season.
Additionally, cities such as San Sebastian, Seville, and Valencia are trending upward among travelers. Regions like Andalusia, Catalonia, the Basque Country, the Balearic, and the Canary Islands are also seeing rising interest, each boasting unique cultural heritage, natural beauty, and distinct identities, making them ideal destinations for authentic experiences in Spain.
Exterior of the Parador de Jaen. (Photo Credit: Spain.info)
SH: When in Spain, travelers can stay the night in Paradores, which are refurbished historical buildings like castles, convents and palaces. This is a very unique concept and one that I feel isn't quite as well-known as it should be. Could you explain a little more about the Paradores and what travel advisors & travelers should know about them?
TOSNY: Paradores are indeed a hidden gem in Spain's accommodation offerings. They are historic buildings that have been converted into luxurious hotels, offering guests a unique and immersive experience in Spain's rich cultural heritage. Travel advisors and travelers should know that Paradores are scattered throughout Spain, often located in stunning natural landscapes or historic city centers. They offer top-notch amenities, exceptional service, and the opportunity to stay in some of Spain's most iconic landmarks.
SH: When many of us think of Spain, our minds immediately picture summer, but Spain is the absolute definition of a year-round destination. What would you say to someone who is considering booking a winter trip, but still needs just a little bit of convincing?
TOSNY: Spain truly is a year-round destination, and winter holds its own charm and allure. For those considering a winter trip, I would highlight Spain's mild climate, vibrant cultural scene, and diverse winter activities. From skiing in the Pyrenees to exploring charming Christmas markets, enjoying traditional winter cuisine, or experiencing the warmth of Spanish hospitality. Moreover, the Canary Islands are well-known as "the fortunate islands," an accurate description of their mild climate year-round, making them an ideal destination for those seeking sun-filled days and outdoor adventures amidst stunning landscapes. There's something for every traveler to enjoy during the winter months in Spain.
SH: Lastly, What is one final thing you think we should know about Spain in 2024 and beyond?
TOSNY: In 2024 and beyond, Spain continues to innovate and evolve as a premier travel destination. We are committed to sustainability, cultural preservation, and providing unforgettable experiences for travelers from around the world.
2024 marks the centenary of the birth of the renowned sculptor Eduardo Chillida, particularly in San Sebastian; Valencia has earned recognition as the 2024 European Green Capital, emphasizing sustainability; Catalonia stands out as a premier gastronomic destination with the highest concentration of Michelin-starred restaurants in Spain, boasting a total of 54 Michelin-starred restaurants this year; Furthermore, in northern Spain, in the region of Asturias, the capital city Oviedo has been honored as the 2024 Spains Capital of Gastronomy, promising exceptional dining experiences.
Whether it's exploring our UNESCO World Heritage sites, indulging in our world-renowned cuisine, or immersing yourself in our vibrant festivals and traditions, Spain offers endless opportunities for discovery and adventure.
We invite travelers to come and experience Spain firsthand.
More Spain Specifics
Has your interest been piqued? Read on for a few more details about the events and openings that will make Spain an extra special place to visit in 2024.?
San Sebastin City Panorama (Photo Credit: Javier Larrea / San Sebastin Turismo & Convention Bureau)
Honoring 100 Years of Eduardo Chillida
The sculptor Eduardo Chillida was one of the leading artists of the 20th century in Spain, and this year, the nation will mark a century since his birth with numerous fun events. Celebrate the brilliance of the Basque sculptor at everything from concerts and exhibitions to audiovisual displays and educational projects in 2024.?
Among the highlights will be the "Eduardo Chillida: Building in the Space" exhibition at the Casa de Cultura in Avils, which will offer a full exploration of his work, and the showcases "Chillida and Balenciaga: Folding the Form" and "Chillida-Ortega Mu?oz" that will take place at the Cristbal Balenciaga Museum in Getaria and Museum of Fine Arts in Bilbao respectively.?
There will also be a classical symphony crafted as a heartfelt tribute to the legacy of the sculptor called "Chillida Elogios" which will take place in his native Basque Country.?
La Regenta and The Cathedral, Oviedo (Photo Credit: Spain.info)
Eat Your Way Around Oviedo?
Oviedo is the lively capital of the Asturias region (located in north Spain) and will take center stage as a gastronomic hotspot as the 2024 "Capital of Gastronomy in Spain. Visit to try iconic dishes like fabada (bean & chorizo stew), a mouthwatering array of 100 cheeses and fresh catches from the Cantabrian Sea while raising a glass of the region's renowned cider. Discover these epicurean delights independently or time your trip to one of the many food festivals scheduled to take place this year.?
And with the recent arrival of high-speed train service to the region, getting there is easier and more convenient than ever before.?
Flamenco fans for sale in Andalucia, Spain (Photo Credit: Paul VanDerWerf / Flickr)
Flamenco Museum Takes Center Stage
Located in the sensational southern Spanish region of Andalucia, Jerez de la Frontera will unveil a long-awaited cultural attraction in 2024: the Andalucia Flamenco Museum. Jerez has long been considered one of the cradles of flamenco, and the museum delves deep into the storied legacy of the city and its music.?
America's Cup Takes to the Water
Barcelona will become the first and only city to host the World Cup (1982), Olympics (1992) and America's Cup when the world's premier sailing race takes place from August to October. The 2024 America's Cup will introduce two groundbreaking additions: the Women's America's Cup and the Youth America's Cup. The Port of Barcelona will be abuzz during the entire competition.?
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