by Donald Wood
Last updated: 10:20 AM ET, Tue April 9, 2024
IHG Hotels & Resorts and Google Cloud announced plans to
launch a generative AI-powered planning capability that can help travelers plan
their next vacation directly in the IHG
One Rewards mobile app.
As part of the expanded partnership, hotel guests will have a
suite of new features that will launch in the second half of 2024, creating a
more dynamic digital guest experience. IHGs Travel Planner will offer recommendations
and ideas for both broad and nuanced requests.
Working with Google Cloud as an AI innovation partner,
were making trip planning easier and more interactive for prospective
travelers, IHG Chief Product & Technology Officer Jolie Fleming said. Our
customized travel planner will use GenAI to help people discover destinations
among our more than 6,000 IHG hotels across 19 brands in over 100 countries.
Soon, guests will use the IHG One Rewards mobile app as a
true mobile travel companion to build a full itinerary and book hotels in a few
taps, Fleming continued.?
Additional features will debut in the months following the
Travel Planners public launch.?
Investments in the IHG One Rewards mobile app and technology
to support its loyalty program are critical parts of the companys efforts to
grow loyalty and engagement. Working with Google Cloud will enable the company
to move quickly and deploy features loved by travelers.
IHG is not only reimagining how people travel, but also how
people interact with brands, Google Cloud CEO Thomas Kurian said. This
implementation of generative AI combines Googles technical expertise with
IHGs commitment to service, raising the bar for how the hospitality industry
thinks about guests digital experiences.
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