May signals the return of Travel Advisor Appreciation Month.
This annual tradition is a time to celebrate the invaluable contributions of travel advisors around the world.
A wealth of travel suppliers, like Disney Destinations, have already announced special promotions and perks for hard-working travel professionals to take advantage of this spring.
Others are poised to join them in the days and weeks ahead.
In doing so, these brands are acknowledging the vital role that trusted advisors play in the travel ecosystem, providing a personal touch for their thankful clients.
On the cusp of May, it's worth reminding travelers about the immense benefits of working with an experienced advisor.
These insightful advocates can not only save their clients precious time and stress but also help save their hard-earned money by providing special access to deals and discounts.
Advisors can also put their experience and connections to work for their clients to pinpoint the perfect trip and ensure unique or even VIP-level experiences when they arrive.
As AI grows more powerful, advisors are taking notice and putting it to work for their clients so that the human touch isn't lost.
According to recent data from the American Society of Travel Advisors (ASTA), travel agency sales are projected to reach $141.3 billion and 26 percent of the total travel market by 2026.
The key role travel advisors play is only getting more significant heading into the latter half of the decade and this May is the perfect time to acknowledge that and thank advisors for continuing to make travel as exciting and seamless as possible amid uncertain times.
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