New Zealand is famous for its welcoming and accepting attitude and that applies to everyone, from all walks of life. In fact, when rolling out
a new travel campaign in 2018 to attract visitors, Tourism New Zealand made a point of highlighting that welcoming attitude.
"We have an egalitarian society. It doesn't matter who you are or what you do, you will be welcomed and accepted here," Brodie Reid, global brand and content manager at Tourism New Zealand, told TravelPulse during a past interview. "That's part of the charm, the gorgeous welcome, and acceptance you have when you come here." All of which should make it no surprise that New Zealand earned the number four spot on the Travel Morality Index.