
by Mia Taylor
Last updated: 8:15 AM ET, Sat March 24, 2018
Continuing its mission of bringing edgy, hyper-local and uniquely engaging properties to the next generation of travelers, Moxy has announced two new locations in New York City.
Moxy Downtown and Moxy Chelsea will be the latest additions to the brand which is growing rapidly both within the city and around the world.
The two properties, scheduled to open this year, will showcase what Moxy does best, creating cutting-edge public spaces that encourage locals and travelers to mix in a dynamic fashion, while also establishing a distinct sense of place based on the surrounding community.
"The feel of the public spaces embraces each of the areas of Manhattan where they're located," said Toni Stoeckl, global brand leader and vice president of distinctive select service brands for Marriott International, told TravelPulse. "We want to really embrace the locale and the neighborhood into the hotel's point of view because ultimately that's what travelers want. They want to be part of the local community. So we want to create a space that invites guests and locals to mingle and have fun."
To that end, the 349-room Moxy Chelsea, located in New York City's Flower District, reimagines the urban jungle while also blending botanically inspired design.
The property's architecture, by Stonehill Taylor, is being designed to complement the neighborhood and will include a raw, industrial fa?ade and a soaring, greenhouse-style atrium. Inside, guests will be greeted by a lushly overgrown flower shop at the entrance.
The second floor meanwhile is devoted to live, work, and play spaces, including a bar, meeting studios, co-working lounge, and profusely planted conservatory. Moxy Chelsea is topped off by a glass-enclosed rooftop bar featuring views of the Empire State Building. And to up the wow factor another notch, retractable windows, operated by the touch of a button, transform the lounge into an alfresco sky veranda.
The new-build, 30-story, 298-key Moxy Downtown, located steps away from the World Trade Center, is also being created to radiate the eclectic vibe of its neighborhood.
Guests will be welcomed by the hotel's dramatic 22-foot atrium lobby featuring a monumental 12 foot LED Wall, which will illuminate adjacent Ann Street and serve as a virtual window into the activity on the hotel's third floor "play space." Designed to be the ultimate 24/7 neighborhood hangout spot for both day and night, the space will feature a unique array of work areas, games and entertainment.
Guest rooms will blend upgraded finishes and efficient use of space, while also featuring the latest technology and floor-to-ceiling glass windows.
"Moxy Downtown is a little bit more reflective of the investment community, bankers and the entrepreneur community and being a place for them," said Stoeckl. "But the design still has a fun element."
And in many ways, fun is really what the Moxy brand is all about. The brand is fond of saying it is aiming for both young travelers and those who are young at heart.
The Moxy Times Square property, which made its debut last year, boldly made that clear, reinventing the hotel experience and infusing it with playful, unexpected touches.
For instance, just beyond the check-in area is the Times Square hotel is the Moxy Digital Guestbook, which streams videos and images taken within Moxy hotels or tagged #atthemoxy, offering a little pre-elevator amusement.
The Times Square property also features New York City's largest indoor/outdoor hotel rooftop venue. Among the rooftop's three bars is Magic Hour Rooftop Bar & Lounge, which is designed to be an "urban amusement park," complete with carousel, mini-golf, and DJs performing each night.
The interior bar at Moxy Times Square meanwhile (called Bar Moxy) is yet another innovative creation designed to morph throughout the course of a day from one use to another. During the day it can be a co-working space with plenty of places to sit or lounge and take meetings. And then come evening the lighting gets dimmer and the music louder.
The common theme among the public spaces at all of the properties is that they're designed to encouraged guests to leave their guest rooms behind and instead complete work in the company of others, benefiting from the shared energy of community, Stoeckl explained.
"It's based on the idea that people can be alone together," said Stoeckl "You can do your work in these public spaces and feel the energy and draw from that energy."
"Moxy allows you to do that and also gives you permission to get away with playing a little bit more and if you get to play a little bit, you are more productive."
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