<p><em>Photos courtesy of W Punta de Mita</em></p><p>Delivering a fresh approach to luxury without ignoring W Hotels' signature bells and whistles, W Punta de Mita has hit the beach in the exclusive Los Veneros development along Riviera Nayarit's Pacific coastline.</p><p>Geared to trendy leisure travelers who appreciate their luxury with a dose of creativity, the 119-villa oceanfront resort joins a Mexico City property as Starwood's second Escape brand location in Latin America and 48th W Hotel worldwide.</p><p>"We are delighted to introduce our new W Escape to Mexico's Riviera Nayarit, a world-class destination for surf and sun, as we continue to grow the brand's presence in this region," said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.</p><p>"W Punta de Mita brings a playfully stylish addition to this Mexican hot spot. And we are confident that with the brand's unique lifestyle programming and cutting-edge design, it will become a must-visit destination to the new generation of jet-setters."</p><p>"In terms of design, W really pushed the envelope further here," said General Manager Brian Seagrave. "It reflects a bohemian surf culture and Huichol culture with minimal intrusion on the environment."</p><p>In what Seagrave describes as "coloring outside the lines," the resort seamlessly merges kitsch with these cultures that unroll from arrival via a nine-foot Huichol statue standing within a reflection pool. In the lobby and throughout the grounds, guests are greeted with such whimsical touches as lucha libre masks, candy skulls, papel picado folk art and mariachi instruments.</p><p><img src="http://cdn.travalliancemedia.com/images/99999999-9999-9999-9999-999999999999/c940b60b-9b6b-e611-a9d3-0050568e420d/source.jpg" /></p><p>Guest rooms and suites feature modern amenities and captivating Huichol accents - not to mention breathtaking views. All Ocean and Jungle Escape Villas are decked out with a private patio or balcony, Mexican tile flooring and surfboard or punctured tin headboard. Guests can also count on W's signature amenities and bedding.</p><p>Those opting for an Oceanfront Haven suite can gaze out from a private plunge pool to the pristine beach just steps away. Yet another decadent splurge, the lavish Extreme Wow Suite is a 4,460-square-foot retreat with swimming pool that encircles an island-style living room.</p><p>Further elevating W Hotels' service mantra, each guest room's telephone features a Whatever/Whenever button. The resort's team promptly responds with everything from transportation in Tuk Tuks sporting customized artwork by Sayulita's Revolucion del Sueno to restocking of bath amenities.</p><p><img src="http://cdn.travalliancemedia.com/images/99999999-9999-9999-9999-999999999999/d9ca724e-9b6b-e611-a9d3-0050568e420d/source.jpg" /></p><p><em></p><p><iframe allowfullscreen="true" height="384" mozallowfullscreen="true" src="http://files.photosnack.com/iframejs/embed.html?hash=ptc8o53jo&amp;t=1472223050" style="border:none" webkitallowfullscreen="true" width="576">##</iframe></p>

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